Understand What a Coach Can and Can’t Do
A coach cannot make you succeed. A coach cannot make you do what you need to do to become successful. A coach cannot force you to learn, to work, to hit the streets, to invest the time and energy, gain self-discipline, or to perfect and hone your skills. A coach cannot give you a magic formula for success. And, a coach cannot change you. Only you can change yourself.
A coach can give you direction; a coach can help you get organized; a coach can motivate; a coach can mentor; a coach can analyze without the haze of being too close to the situation; a coach can give encouragement and discipline; a coach can give new, fresh, innovative ideas; and a coach can provide the personal attention that you may not get from a sales manager or training department. The right coach can make a difference.